How very true. I heard it on the radio while cooking dinner, and it sounded almost like a religious revival.

By the way, since I know you like to post Discworld in real life references, I found this recipe article in the Christian Science Monitor. Quite interesting: http://www.csmonitor.com/2008/0903/p17s01-lifo.html

This is the same paper that coincidentally printed a recipe for toffee pudding just when "Making Money" was published.