The Frogs are Escaping Early!

[tealin]

Okay, it's been officially announced so I can pass it on:

THE PRINCESS AND THE FROG
Limited release NY & LA 25 Nov 2009
Nationwide* release 11 Dec 2009

That's a month earlier than the original schedule, in case you didn't know. It's very smart business-wise but at the same time AAAAAAH. Did I mention I'm busy? :)

*and presumably Canadian

Comments

[noodledaddy.livejournal.com]

This sort of release schedule (start on the coasts) is one that is typically undertaken by studios when they feel the film is something special. This I find encouraging.

[twirlynoodle.livejournal.com]

Has anyone done it since the '90s? Aside from niche market indie films, I mean ...

[noodledaddy.livejournal.com]

More "art" films than anything else. Mostly the thought is build up the hype in the media then open the floodgates. It also allows selling the merchandise earlier.

[twirlynoodle.livejournal.com]

I thought this technique died with the explosion of internet piracy ... oh well, wait and see, I suppose.