The Mysteries of Cover Art

[tealin]

As I may have mentioned in the past, my now ex-roommate is a sales rep for a publisher/book distributor. This means the house is full of books and nearly everyone she knows gets plied with advance copies of new releases to read and comment on. One of the books that recently ended up in my posession was The Floating Island, a YA fantasy novel that just so happened to be illustrated by Brett Helquist. I managed to read it in small spurts over the course of a few months, and ... it was OK. (...probably would have been better if I'd given it some real time...) It's the sort of quasi-fantasy that I tend to favour ('magical realism' I think it's called) and the world seems fairly well-imagined and original but it's not very dimensional, if that makes any sense. Same goes for most of the characters. Like I said, this may be because I never got 'into' it, by reading it in such a piecemeal fashion, but perhaps if I had been grabbed by very real characters and situations I'd have felt more inclined to read it all in one go.

Anyway, the point of this post: I was recently in a bookstore and saw The Floating Island on display, but it had a different cover. ARCs often don't have the final cover art but if they bother to print them in full colour on nice heavy cover paper, that's generally what they stick with. This was a very different cover. Not only was it not a Helquist cover, but it had a dragon on it. It had been a while since I'd finished the book so my memory was a little hazy, but I was pretty sure it didn't have any dragons. It does have Fire Pirates, a ghost, dwarfs, sailors, a magic box, a curse, a king, a mermaid, and a talking cat, but what it does not have is dragons. Or even a dragon. It is most perplexing. Do dragons sell? Have the marketing people even read the book? What will people think when they get to the end and realise they never encountered a dragon through the whole thing? Or was the main character rewritten in the months between ARC release and public release to be a dragon?

The ARC cover

The Final Cover

Comments

[disneyboy.livejournal.com]

I should say that in the case of Disney poster and video cover art (particularly everything produced since the 80's), I know for a fact that the makers of the movie typically have little to no influence over the way their films are marketed (the striking exceptions being the "red" Mulan poster and the "Tarzan" poster featuring Glen Keane's rough model), and that the production artists rarely if ever are asked to generate any of the promotional art...and it shows! All those awful posters featuring every character in the movie with a big, stupid grin, way off model, cheesily airbrushed in livid purples and magentas...bleah! In this case, they're not only cutting the creators out of the process, they're ignoring the advice of trained professional artists and illustrators, many of whom have a background in advertisting and graphic design! How stupid is that? but if John Lasseter and Ed Catmul can be believed, all of that is going to change - apparently at Pixar, they have a lot more control in not only approving but using production artists to create the advertising and merchandise associated with the movies (like the little golden books!), just like Disney used to do.