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[personal profile] tealin
Hey there internet people!

Do you have any suggestions for internet marketing? What sort of things do you see online that make you excited for a movie? What would you like to see? What turns you off? If you belong to a fan community, what gets them going?

Inquiring minds would like to know! Your input could lead to a significant reduction in eye-rolling and shuddering in the near future.

Date: 2009-01-26 11:14 pm (UTC)
From: [identity profile] caliypsoe.livejournal.com
I remember the internet marketing for Dark Knight being really creative and cool. (Definitely got me excited for it.) It began with these random web pages for different aspects of Gotham City. (Elect Harvey Dent, newspaper of Gotham etc.) And then the Joker started "hacking" these sites to spread his message. And then things started happening offline too. \http://www.superherohype.com/news.php?id=5710 Eventually the Joker websites convinced fans to go out and basically advertise for the film by doing his bidding.

Here's some of them:
http://whysoserious.com/
http://ibelieveinharveydent.warnerbros.com/
http://www.ibelieveinharveydenttoo.com/ (Highlight the page)
http://www.seeyouindecember.com/

Here's more about the marketing: http://archives.chicagotribune.com/2008/mar/30/entertainment/chi-0330_knightmar30

I think that if the marketing is interactive and presents a mystery for people to solve, it will have more success. :)

Lol Spam and "pay to see" previews turn me off.

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