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[personal profile] tealin
Hey there internet people!

Do you have any suggestions for internet marketing? What sort of things do you see online that make you excited for a movie? What would you like to see? What turns you off? If you belong to a fan community, what gets them going?

Inquiring minds would like to know! Your input could lead to a significant reduction in eye-rolling and shuddering in the near future.

Date: 2009-01-27 12:09 am (UTC)
From: [identity profile] immelmanturn.livejournal.com
I like easily-available trailers and promo materials, on a well designed website. On the other hand, interactive games and contests that let fans work towards uncovering photos or other promotional tidbits give the build-up an exciting, interactive feel. See the commenter above me for a recap of the amazing Dark Knight campaign. HBO's "True Blood" also had a pretty good one, with mock-advertising posters for an in-show blood drink being plastered on the streets, and then "vandalized" by anti-vampire zealots.

Interviews and production diaries from the technical staff, not just the actors, are always amazing. It's fun to see how all the parts of the movie come together, and how an individual department can interpret or put their own spin on a certain part of a feature.

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