Blogging for Frog

[tealin]

Hey there internet people!

Do you have any suggestions for internet marketing? What sort of things do you see online that make you excited for a movie? What would you like to see? What turns you off? If you belong to a fan community, what gets them going?

Inquiring minds would like to know! Your input could lead to a significant reduction in eye-rolling and shuddering in the near future.

Comments

[noodledaddy.livejournal.com]

Things I like: Animated cursors, loud noises coming from nowhere. I REALLY like those ads that take up a big part of the screen when you mouseover a smaller add and move over other parts of the screen when you are trying to read the other part of the screen. Oh, oh, and "close" icons on those moving things that DON'T WORK. I love those.

I HATE behind the scenes videos like the ones from "Princess and the Frog." Particularly when they feature people who think they are cool. Like Directors who think they have all the neat ideas and don't listen to other people.

The "Bolt" site was really cool because it had this great front end but was refreshingly content-light.

You know, actually releasing, like, merchandise before the movie is released, or even soon after it is released is a terrible idea too.

[noodledaddy.livejournal.com]

Content-light, like the "Frog" official site that now has one, ONE, *ONE* image in the "Gallery." Come on people, how about linking those interviews you've got on the animation site at least. And dudes, you don't put a long paragraph's worth of text in initial caps for goodness sake. CENTERED!

[noodledaddy.livejournal.com]

Go to the official “Frog” site at: http://disney.go.com/disneypictures/princessandthefrog/

First, no release date on the home page.

Take the survey at the bottom of the page. 34 pages! Wha???!!! Navigate to the box where they as you what you didn’t like about the site. Start typing. Whoops! You can’t even enter three lines of text. There’s a character limit for input, but the limit is far lower than the size of the box would lead you to believe and the error message you get when you exceed the character limit doesn’t tell you what the error is, just that there is an error. You just keep typing and typing and when you navigate out of the box, you get the error. VERY poor design. Who tests this stuff?

The survey asks questions such as “Have you seen this movie yet?” That screams “Big Corporate cookie-cutter mentality.” IT’S OUT NEXT CHRISTMAS, HOW COULD I HAVE SEEN IT?

The text in the Story box uses a sans serif font in INITIAL CAPS, centered. Holy cow, who makes these design decisions?

The official “The Princess and the Frog” web site is a poster child for bad marketing and poor web site design. It's as if someone needed to put a check mark beside the "Created Web Site" entry in their marketing checklist.