Blogging for Frog

[tealin]

Hey there internet people!

Do you have any suggestions for internet marketing? What sort of things do you see online that make you excited for a movie? What would you like to see? What turns you off? If you belong to a fan community, what gets them going?

Inquiring minds would like to know! Your input could lead to a significant reduction in eye-rolling and shuddering in the near future.

Comments

[seancovernton.livejournal.com]

Good marketing is good content. Beyond the necessary trailers and poster campaigns, it's nice to see content provided for those people who have an interest in the process of the film, both to reassure the audience that what might be special to them is being treated with respect and to fulfill their curiosity. Newline did a great job of this with Fellowship of the Ring. Right off the bat they went out of the way to provide a real glimpse into the film making process and the genuine passion that Peter Jackson and Richard Taylor had for the project. For example in a Disney film. Good content is rough animation tests, talks with the animators and artists about the challenges of the film. REAL talks not clips of them talking about how the process of animation works. Bad content is poorly designed flash games and "Explore the castle to find cumbersome image galleries that take FOREVER to navigate through" features. Oh and a personal pet peeve, celebrities talking about technical aspects of the film about which they know nothing. The difference between the two is the art IN the Disney films, and the dreadful, gaudy, off-model, vacant-eyed renditions they have their marketing department produce for posters and DVD covers. One of the two has content.

I expect radical changes to take place starting tomorrow.

GO

[anathelen.livejournal.com]

You have spoken my mind for me.