Blogging for Frog
Jan. 26th, 2009 02:42 pmHey there internet people!
Do you have any suggestions for internet marketing? What sort of things do you see online that make you excited for a movie? What would you like to see? What turns you off? If you belong to a fan community, what gets them going?
Inquiring minds would like to know! Your input could lead to a significant reduction in eye-rolling and shuddering in the near future.
Do you have any suggestions for internet marketing? What sort of things do you see online that make you excited for a movie? What would you like to see? What turns you off? If you belong to a fan community, what gets them going?
Inquiring minds would like to know! Your input could lead to a significant reduction in eye-rolling and shuddering in the near future.
no subject
Date: 2009-01-27 09:41 am (UTC)If I'm bored and want to see what's going to be in the movies, I go to apple.com/trailers. This is because film websites are without exception laden with tons of Flash and not nearly enough info, and what they do have is difficult to access. (However if the website is as gorgeous and inventive as the one for The Golden Compass, I go mad for the film - but that's only ever happened with The Golden Compass.) If I'm browsing and see a banner ad for a movie, and I see spirals or something fantasy or witchypoo done in dark or earthy colours, I am intrigued. A fellow looking sternly at the screen with a generic title and black and white background - I always give it a pass.
Generally and for anything else:
I almost always hear about anything fannable first on Livejournal. And NOT in the LJ ads.
Any pop-up I of course always click shut without looking at it, because it's annoying. Any banner that asks you to "click on a monkey" or "win €2000" I give a pass to. Blinking banners, same thing. (Softly switching animation is fine.) Anything in my email is an instant delete. Other than that, banners are fine, and an eye-catching one I might well click.
Gorgeous stills do more to spark first interest than trailers, because you have to wait for a trailer.