Girard Digest: Desire
Mar. 9th, 2019 10:07 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
As human beings and creatures of the world, we want things. This is obvious. Some of the things we want are what any animal would want, what they need to survive: food, water, shelter; love, sex, children. These desires are driven by instinct, and satisfy biological needs. If we weren't compelled to strive for them, we (or, eventually, the species) would perish.
But there is a whole world of other desires on top of these. The sneakers with sparkles on, the tickets to Hamilton, the solar panels, the iPhone – they don't satisfy your biological needs any better than their alternatives, but they tell you something about who you are, and your place in society. We want solar panels because we want to be The Person Who Helps The Environment, or The Person Who Is Independent Of The Grid, or The Person Who Nabbed That Sweet Tax Rebate (or some combination of the three) – or perhaps we want not to have solar panels, because we want to be The Person With Superior Knowledge Of The Solar Industry.
Each model carries its own cultural cachet, and each model has an appeal. They are culturally driven desires, which are determined by the desires of those around us, by what is valued in our culture. Because culture runs on that subconscious imitation called mimesis, they are, therefore, mimetic desires.
Chapter 5: Mimetic Desires
But there is a whole world of other desires on top of these. The sneakers with sparkles on, the tickets to Hamilton, the solar panels, the iPhone – they don't satisfy your biological needs any better than their alternatives, but they tell you something about who you are, and your place in society. We want solar panels because we want to be The Person Who Helps The Environment, or The Person Who Is Independent Of The Grid, or The Person Who Nabbed That Sweet Tax Rebate (or some combination of the three) – or perhaps we want not to have solar panels, because we want to be The Person With Superior Knowledge Of The Solar Industry.
Each model carries its own cultural cachet, and each model has an appeal. They are culturally driven desires, which are determined by the desires of those around us, by what is valued in our culture. Because culture runs on that subconscious imitation called mimesis, they are, therefore, mimetic desires.
Chapter 5: Mimetic Desires
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