Lowest Common Denominator

[tealin]

I have just recently noticed that the US Army has found a new slogan. Gone are the days of the G.I.Joe-ish 'Be All That You Can Be in the Army' and the slightly ambiguous 'Go Army' ... Now it appears to be Army Strong.

Um ... ?

Comments

[disneyboy.livejournal.com]

Now, now...making fun of a marketing campaign (and who knows who, exactly, is responsible for that?) is not necessarily the same as marginalizing those fine young men and women who belong to the army and sacrifice far too much for the rest of us (hopefully people will join in spite of this new slogan and not because of it!). I certainly don't equate the quality of the films my studio produces with the botched marketing campaigns devised by another division of the company to promote them (well, not every time, anyway) - it's actually quite infuriating to have such talent and effort to be so stupidly represented - if I were a serviceperson, I'd be pretty ticked off, I think!